Creating a Google Ads Customer Match Export

To start, navigate to the project you wish to create the export in. Once there, select the 'Exports' tab in the top bar.

From here, press the "New Export" button. Enter a name for the export and select the type "Google Ads Customer Match", then press continue in the bottom right of the popup.

You will then be redirected to the export configuration page. Which consists of three different sections that must be completed.

The first section is where you select the source or query that you would like to export.

In the second section, you must select the columns you would like to export, and map them by setting an alias. At least one column must be mapped.

After selecting the columns, you have the option to apply filters to further limit the date that will be exported.

In the third section, you will decide what connection and account that the Export should connect to. Then you can either select a child account, or set the parent account as the export destination.

Finally, a User List must be created (or selected if one already exists).

When creating a new User List, you must input a name and hit Enter. Then you can enter a description for the user list as well as a life span for how long you wish to keep a user's cookies.

Once the configuration has been filled out, hit save and the export will be ready to run.